Monday, May 25, 2009

Examination of a Meme: Make That Money!


As a former DJ who considers himself "a Hip-Hop aficionado"; someone who doesn't take the art form lightly; someone who more than likely has better taste in music than you do (I'm just sayin'), it bothers me to hear fans defend today's music. I suppose I should get with the program and "stop hatin'" - I mean, things have changed, as they always do - but damn it, it's just not that easy for me.

Here's what happened: A few months ago on Twitter, I said that the Burger King commercial Darius Rucker did a few years ago led to the "downfall" of his career. (I know "Hootie" isn't a rapper, but you'll see where I'm going with this. Just bear with me.) I was half-joking, but minutes later, I get a reply from a troll Rucker fan who doesn't even follow me: "So you're saying it's not OK to do a commercial and get paid?" I responded, "No, but it's a bad commercial, in my opinion."

Earlier today, I saw all kinds of tweets in my timeline from people, mostly women, who were talking excitedly about Soulja Boy Tell'Em's appearance on the View. Now I didn't say anything, but I did re-tweet another user who basically said he wouldn't turn his television on since he knew Soulja Boy was going to be on it. Seconds later, a fan/defender says something to the effect of the following: "Stop Hatin'! He's making his money!"

See, that's what I'm talking about. Nowadays you can defend anything as long as you remind the naysayer of any financial gain. Lawyers could have a field day with this: "Yes, Your Honor, my client did indeed supply the drugs that caused the victim's overdose. But he should be found 'not guilty' because he did make money off of the deal. The prosecution is just hating."

The point I'm making is this: I can give you a list of reasons why I think Rakim is the greatest rapper ever, or why I affectionately refer to my favorite producer as "Lord Premier". But if you list any variation of "he's making his money!" as one of the reasons why you like a certain rapper, it will be almost impossible for me to consider you a true Hip-Hop fan. I'm just sayin'.

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